Attention, founders! Are you ready to level up your IP strategies and create valuable IP assets? As investors and IP strategists, we’ve seen firsthand the power of IP in driving entrepreneurial success. So, listen up and prioritize IP early for a quantum leap in your startup’s journey!

In this blog post, we’ll guide you through the essential steps to build a robust IP strategy, help you avoid common pitfalls, and introduce you to our friends at DELSOL IP, who use IP as a weapon of mass construction!

Building an IP Strategy: Essential Steps for Startups

1. Embrace all IP rights

To create a comprehensive IP strategy, consider the following types of IP rights:

a. Patents

Patents protect your inventions, such as new products, processes, or systems. They grant you the right to exclude competitors to make, use, and sell your invention for a limited period. Filing for a patent can help you establish a competitive advantage and potentially generate licensing revenue.

b. Copyrights

Copyrights protect original works of authorship, including software source code, articles, music, and art. Registering your copyright can help you assert your rights against infringers and potentially generate licensing revenue.

c. Designs

Design rights protect the appearance of your products, such as their shape, configuration, or ornamentation. Registering your design can help you differentiate your products from competitors and potentially generate licensing revenue.

d. Trademarks

Trademarks protect your brand, including your company name, logo, and tagline. Registering your trademark can help you build brand recognition, prevent consumer confusion, and potentially generate licensing revenue.

e. Trade secrets

Trade secrets protect valuable, confidential information that gives your company a competitive advantage. Examples include recipes, manufacturing processes, and customer lists. Implementing a trade secret protection plan can help you prevent unauthorized disclosure and maintain your competitive edge.

2. Integrate IP into your business plan

Incorporating IP into your business plan can demonstrate to investors that you understand its importance and have strategies in place to protect and leverage your IP assets. Consider the following steps:

a. Identify your IP assets

 Determine which aspects of your business can be protected through IP rights, such as inventions, software, or branding.

b. Align IP with business objectives

Ensure that your IP strategy supports your overall business goals, such as entering new markets, increasing market share, or generating licensing revenue.

c. Determine the value of your IP

Assess the potential financial impact of your IP assets on your business, such as increased sales, reduced competition, or licensing opportunities.

d. Develop an IP management plan

Outline the steps you will take to secure, maintain, and enforce your IP rights, including registration, licensing, and litigation strategies.

e. Monitor and adapt your IP strategy

Regularly review your IP strategy to ensure it remains aligned with your business objectives and market conditions, and make adjustments as needed.

3. Avoid common pitfalls

Common IP pitfalls for startups include:

a. Inadequate protection

Failing to secure appropriate IP rights for your inventions, software, or branding can leave you vulnerable to infringement and loss of competitive advantage.

b. Open-source issues

Using open-source software without understanding the licensing terms can lead to IP infringement and costly legal battles.

c. Trade secret mismanagement

Failing to protect your trade secrets can result in valuable information falling into the hands of competitors.

d. Co-founder disputes

Disagreements over IP ownership can lead to costly litigation and potential loss of IP rights.

e. International IP issues

Failing to secure IP rights in foreign markets can hinder your ability to expand and compete globally.

4. Time your IP strategy

Timing is critical when it comes to IP strategy. Consider the following factors:

a. Patent filing

File patent applications early to establish priority rights and prevent competitors from patenting similar inventions. Be mindful of the 12-month grace period for international patent applications under the Paris Convention.

b. Trademark registration

Register your trademarks as soon as possible to secure your brand and prevent consumer confusion.

c. Design registration

Register your designs early to protect the appearance of your products and prevent competitors from copying them.

d. Trade secret protection

Implement trade secret protection measures from the outset to prevent unauthorized disclosure and maintain your competitive edge.

5. Seek professional IP advice

Partnering with IP experts like DELSOL IP can help you tailor your IP strategy to your specific needs. Patent attorneys and IP strategists can assist with:

a. IP audits

Assessing your existing IP assets and identifying gaps in your IP protection.

b. IP registration

Preparing and filing patent, trademark, and design applications to secure your IP rights.

c. Licensing and collaboration agreements

Negotiating and drafting agreements that protect and leverage your IP assets.

d. IP enforcement

Developing strategies to enforce your IP rights against infringers and defend against allegations of infringement.

e. IP portfolio management

Monitoring and maintaining your IP assets to ensure their ongoing protection and value.

By following these steps and seeking professional advice, you can build a robust IP strategy that supports your startup’s growth and success.

The Power of IP for Startups: A Story of Success

Imagine a startup with a groundbreaking technology that could revolutionize the renewable energy industry. This startup, let’s call it SolarTech, has developed a solar panel that is twice as efficient as existing technology, opening doors to a cleaner, greener future.

However, SolarTech’s founders haven’t considered IP strategy. Without patents, their innovative solar panel technology could be copied by competitors, diminishing its value and potential impact on the market. Moreover, without trademarks, SolarTech’s brand identity could be diluted, making it harder to stand out in a competitive landscape.

Recognizing the importance of IP, SolarTech’s founders decide to level up their IP strategy. They partner with DELSOL IP, who help them navigate the complex world of patents, trademarks, and trade secrets. With a solid IP strategy in place, SolarTech’s technology is protected, its brand is strong, and its value is significantly increased.

As a result, SolarTech attracts investors and secures funding to scale its operations, bringing its revolutionary solar panels to the world and making a lasting positive impact on the environment.


Startups, it’s time to harness the power of IP! Make IP central to your pre-launch plan, create valuable IP assets, and secure your startup’s future. Remember, there’s no business without innovation, no innovation without IP, and no IP without business. Let’s work together to make your IP strategy the backbone of your startup’s success!

Ready to level up your IP game? Contact DELSOL IP to get started on your journey to creating valuable IP assets and skyrocketing your startup’s value. The future is bright, and it starts with a solid IP strategy!